Steele the Label was ‘born from a dream to inspire through brazen femininity… Steele is a contemporary Australian womenswear line established by Jessica Reid in 2010. From the first collection, s t e e l e . has spoken to the modern woman with a distinctive balance of pretty femininity and contemporary cool. Offering elevated day wear including dresses & skirts, and captivating occasion pieces with elegant ease; silhouettes are comfortable yet commanding with a focus on striking prints and raw texture. Dedicated to inspiring the feminine spirit, s t e e l e . continues to evolve as a leading force…’ 

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